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National CineMedia, Inc.

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Company Profile

National CineMedia, Inc. is a holding company that engages in the provision of advertising, business meetings, event services and third-party theatre circuits under network affiliate agreements. It owns and operates the digital in-theatre network in North America, which is used to distribute content for its advertising promotions, Fathom Events. The company operates through the Advertising and Fathom Events; and Other. The Advertising segment develops, produces, sells and distributes several versions of a branded pre-feature entertainment and advertising program called First Look on theatre screens and advertising programming on lobby entertainment network. The Fathom Events and Other segment produces, markets and distributes entertainment programming through the Fathom Consumer division and multi-site corporate communication and marketing events through the Fathom Business division to theatres across its DCN and DBN. The company was founded on October 5, 2006 and is headquartered in Centennial, CO.