Mecox Lane Ltd.

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Company Profile

Mecox Lane is a China-based, foreign-invested mail order company. Mecox Lane offers a wide selection of fashion products including apparel and accessories, home products, beauty and healthcare products, and pet accessories through, an e-commerce website targeting the large population of young urban female shoppers. Its internet platform offers products under its own proprietary brands such as Euromoda and Rampage, and under selected third-party brands including established international and Chinese brands, as well as independent and emerging brands. The company also offers telephonic sale of garments, accessories, and other products; wholesale and retail of garments; and software development and information technology support services. Its store network consists of 316 stores, including 261 franchised stores and 55 directly operated stores in 129 cities. Mecox Lane has reached more than 2.5 million customers in 31 provinces, autonomous regions, and municipalities in China, with an average monthly sales volume of over 60 million. Mecox Lane was founded on January 8, 1996, and is headquartered in Shanghai, the People'Â’s Republic of China. Warburg Pincus sold its entire stake to Sequoia Capital in 2008 for $80 million. Mecox Lane went public on NASDAQ on October 2010.