Brunswick Corp.

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Consumer Durables » Recreational Products
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Company Profile

Brunswick Corp. engages in the design, manufacture, and marketing of recreational marine products, including marine engines, boats, and parts and accessories for those products. It operates through the following segments: Propulsion, Parts and Accessories, Boat, and Corporate/Other. The Propulsion segment manufactures a full range of outboard, sterndrive, and inboard engines, as well as propulsion-related controls, propellers, and rigging parts and accessories. The Parts and Accessories segment supplies engine parts and consumables, such as oils and lubricants, electrical products, boat parts and systems. The Boat segment designs and makes boats and products such as Sea Ray sport boats and cruisers, Bayliner sport cruisers, runabouts, Heyday wake boats, Boston Whaler fiberglass offshore boats, Lund fiberglass fishing boats, Crestliner, Cypress Cay, Harris, Lowe, Lund, and Princecraft aluminum fishing, utility, pontoon boats, and deck boats, and Thunder Jet heavy-gauge aluminum boats. The Corporate/Other segment includes corporate staff and administrative costs, investments in technology solutions, business development and other growth-related expenses, including IT enhancements. The company was founded by John Brunswick in 1845 and is headquartered in Mettawa, IL.