Oracle Unveils New Faster Servers

Oracle Corp. (NYSE:ORCL) on Sunday unveiled its new hardware that will help businesses in delivering analysis faster than the currently available servers in the market.

Oracle’s Chief Executive Officer, Larry Ellison unveiled the business analytics server at the Oracle OpenWorld conference’s keynote address. OpenWorld is an annual conference that is visited by developers and its partners and according to last year, there were more than 45,000 attendees.

The city of San Francisco’s hotels were completely booked with the attendees to the conference. The city was filled with database administrators, CIOs and system analysts. The company with the launch of the new hardware is mimicking Apple’s business strategy, where the company installs its software in its own hardware. Recent acquisition of Sun Microsystems gave Oracle the capability to install its software in Sun’s hardware.

A large part of the keynote address was devoted by Ellison to outline the capabilities of the new hardware called by Oracle as “engineering systems”, a term coined by the company to its new line of hardware and software systems. Out of the newly launched hardware, the lineup includes Exalogic middleware server, Exadata database server and also the SPARC SuperCluster general purpose servers.

Oracle also debuted the Exalytics Intelligence Machine that is product of the TimesTen’s in memory database that was acquired by Oracle in the year 2005. The in memory databases are designed to run from the DRAM memory instead of the memory disks, making it much faster to process data in near real time. Ellison boasted that there was nothing else faster than the new Exalytics Intelligence Machine and it works faster than the speed the mind thinks.

The new server will also come with the Oracle’s Ess base online analytical processing and its Business Intelligence Extended Software. These software will allow the server to work on multi-dimensional, unstructured and relational data. The software is also capable of compressing data that will make it easier to move. The new hardware was also referred to as magic in the way it work, something that Apple uses widely to define its products. The new servers run on the 10 core Xeon processors manufactured by Intel Corp. (NASDAQ:INTL).

Analysts and the attendees were less than excited with the announcements and were expecting something a little more from Ellison.

Currently Oracle is involved in a lawsuit with Google Inc. over the use of the Java software in the Android operating system. Oracle is demanding above $1 billion as fees for royalties from Google.

Post Written By: Ed Liston Ed Liston is a senior contributing editor at TheStockMarketWatch.com. An active market watcher and investor, Ed guides an independent team of experienced analysts and writes for multiple stock trader publications. He is widely quoted in various financial publications on the Internet. When Ed is not writing about stocks, investing in stocks, talking about stocks, or otherwise doing something stock related, he likes to go sailing and fishing in his yacht.