LivePerson – LPSN – To acquire technology and intellectual property assets of Amadesa, Ltd.

LivePerson, Inc. (NASDAQ: LPSN), a provider of real-time chat, voice and content solutions that increase conversions and improve customer experience, today announced that it has signed a definitive agreement to acquire technology and intellectual property assets of Israel-based start-up, Amadesa, Ltd. in an all cash transaction scheduled to close later in the second quarter.

“Amadesa technology will provide us with sophisticated, machine-learning predictive modeling that we can leverage across multiple engagement channels, enhancing our real-time intelligent engagement platform,” said Robert LoCascio, CEO and Founder of LivePerson. ”We will also welcome on board Amadesa’s experienced team of data scientists and programming talent.  As we focus on organic product innovation, we remain open to accelerating development and adding talent through focused acquisitions that enhance our execution capabilities while staying consistent with our strategic goals and unique culture.”

Amadesa is a provider of website testing and relevance targeting solutions designed to improve online conversions and engagement activity. Amadesa’s core capabilities in multivariate testing and predictive targeting technologies will allow LivePerson customers to deploy predictive intelligence capabilities in a more frictionless way across multiple products.

“There’s clear value in the market for data intelligence,” said Avi Kedmi, Amadesa CEO and Founder. “Our predictive targeting technology will complement LivePerson’s market-leading platform, enabling businesses to enhance their intelligent engagement strategies across multiple channels in a more frictionless, automated manner.”

About LivePerson – LSPN

LivePerson, Inc. (LPSN) offers a cloud-based platform that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel, including websites, social media, and mobile devices. This “intelligent engagement” is driven by real-time behavioral analytics, producing connections based on a true understanding of business objectives and customer needs.

More than 8,500 companies rely on LivePerson’s platform to increase conversions and improve customer experience, including Hewlett-Packard, IBM, Microsoft, Verizon, Sky, Walt Disney, PNC, QVC and Orbitz.

LivePerson received the CODiE award for Best Content Management Solution in 2012 and for Best Ecommerce Solution in 2011, and has been named a Company of the Year by Frost and Sullivan in 2011.  LivePerson is headquartered in New York City with offices in San Francisco, Tel Aviv, Atlanta, London and Melbourne, Australia.

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Post Written By: Ed Liston Ed Liston is a senior contributing editor at TheStockMarketWatch.com. An active market watcher and investor, Ed guides an independent team of experienced analysts and writes for multiple stock trader publications. He is widely quoted in various financial publications on the Internet. When Ed is not writing about stocks, investing in stocks, talking about stocks, or otherwise doing something stock related, he likes to go sailing and fishing in his yacht.