Gannett Broadcasting Signs With Rentrak’s (RENT) Local TV Ratings Service In Three Markets
Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, announced the company has signed a multi-year StationView Essentials contract with Gannett Broadcasting for its stations WKYC-TV (NBC) in Cleveland OH, KXTV-TV (ABC) in Sacramento, CA and WLTX-TV(CBS) in Columbia SC.
The addition of Gannett in these markets will bring the number of network affiliate stations subscribing to Rentrak to four in Cleveland and two in Columbia. KXTV is Rentrak’s first client station in Sacramento. There are now over 180 local television stations using Rentrak’s census-based and advanced demographics currency for their sales, programming, news and promotions.
“We are very pleased to be partnered with Gannett,” said Cathy Hetzel, Corporate President and President of Advanced Media and Information. “Rentrak is firmly committed to broadcasters, agencies and advertisers in providing the most powerful, relevant and reliable viewing information every day of the year. Our continually expanding client roster is clear evidence of the marketplace appetite for what Rentrak offers to local broadcasters, agency and direct clients.”
About Rentrak Corporation – RENT
Rentrak (RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, RENT has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices.
RENT is a digital media measurement, research and distribution company, serving the entertainment, television and advertising industries. The Company’s Web-based products measure and report consumer media consumption across multiple platforms, devices and distribution channels. The Company has two operating divisions: the Advanced Media and Information (AMI) Division and the Home Entertainment (HE) Division. The Company’s AMI Division manages its Essentials Suite of business information services. The Company’s HE Division manages its business operations that deliver Units and related rental and sales information for the Units to home video specialty stores and other retailers. During the fiscal year ended March 31, 2011 (fiscal 2011), it acquired Cine Chiffres, a provider of French box office data in Paris, France and its suburbs. In January 2011, the Company acquired Media Salvation Inc.
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Post Written By: Ed Liston
Ed Liston is a senior contributing editor at TheStockMarketWatch.com. An active market watcher and investor, Ed guides an independent team of experienced analysts and writes for multiple stock trader publications. He is widely quoted in various financial publications on the Internet. When Ed is not writing about stocks, investing in stocks, talking about stocks, or otherwise doing something stock related, he likes to go sailing and fishing in his yacht.
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