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Did Google Penguin Just Kill Small Businesses?

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The most recent update from Google (NASDAQ:GOOG) called “Penguin” has succeeded in crushing a lot of small businesses that make most of their revenue through the Internet.  A new petition is calling for Google to reverse their Penguin update.

http://www.change.org/petitions/google-please-kill-your-penguin-update-l

Many users of Google’s search are calling for a boycott and are pledging to solely use Microsoft (NASDAQ:MSFT) Bing from this day on.


I very much encourage you to sign this petition.  You can see from all the users that have signed, Google Penguin has done far more than “clean up webspam” as Matt Cutts has said the update was meant to do.  Many real websites, with real content have been hit very hard.

Here’s some information from the petition…

With the recent Google Penguin update, it has become nearly impossible for small content based websites to stay competitive with large publishers like eHow, WikiHow, Yahoo (NASDAQ:YHOO) Answers and Amazon.

Countless webmasters have seen their livelihoods vanish overnight. In a recent interview, Sergey Brin came out against “Walled Gardens” of the likes of Facebook and expressed worries about the direction that the internet. Ironically, the Penguin update has created a similar garden that only admits multimillion dollar publishing platforms.

On personal level, this update has ruined small online businesses, passive incomes and families livelyhoods worldwide.  The following are stories from independent publishers that has lost everything:

 

Example #1

“I got stuffed by it. I have a 7 year old website with SEO work done on it several years ago. No real SEO done in the past 3 years. So I have been penalised for SEO work done 3 years ago is all I can think.

My website “was” top of its niche, with several hundred multi million pound clients. In the past day we have had a 90% drop in traffic and all but a bare few keywords left with rankings. Over 250 rankings we did have that we monitor each day have gone. These were top 3 rankings, now not even in the top 200.

We have never done any bad SEO, we need to compete, but we have never done black hat. Saying that, what we did do was borderline, but then so does everyone else so we were left with little choice.

Overnight my business which supports my 5 children, 3 employees, pays for my mortgage and debts etc has been wiped out.

Thanks Google. At a time where almost every country in the world is suffering, way to go with applying a little more hardship to people whom have just tried to play the game as does everyone.

Cheers.
Matthew A. ”

 

Example #2

“I built a public benefit website that for 8 years has helped thousands and thousands of addicts find addiction treatment for free… We were able to provide the service through the industry paying for featured status for their centers in our directory of treatment centers… Harvard’s addiction hospital links to us, as well as a number of super picky super high quality websites… A few years back I started to notice crap links pointing at the site… Then Panda came and the site lost half it’s traffic… We submitted reinclusion requests, we sent notices for sites to remove links to us and informed Google, and now this! Now our site is nowhere to be found, and competitors (who are no doubt paying link companies to take down certain competitors thanks to the algorithms changes) have won! Well done Google… You took a true public benefit site out of the rankings (one with a database of treatment centers more complete than the U.S. government’s), and replaced it with referral sites (of course, the exact-keyword match .com) and individual treatment centers that charge people in dire need of help (and usually broke) scores of thousands of dollars for treatment, because they can afford to bring down the real good-guys that have been helping people for years by pointing links at them. Well done Google”

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edliston
Post Written By: Ed Liston

Ed Liston is a senior contributing editor at TheStockMarketWatch.com. An active market watcher and investor, Ed guides an independent team of experienced analysts and writes for multiple stock trader publications. He is widely quoted in various financial publications on the Internet. When Ed is not writing about stocks, investing in stocks, talking about stocks, or otherwise doing something stock related, he likes to go sailing and fishing in his yacht.


Ed Liston

Ed Liston is a senior contributing editor at TheStockMarketWatch.com. An active market watcher and investor, Ed guides an independent team of experienced analysts and writes for multiple stock trader publications. He is widely quoted in various financial publications on the Internet. When Ed is not writing about stocks, investing in stocks, talking about stocks, or otherwise doing something stock related, he likes to go sailing and fishing.

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