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Glu Mobile – GLUU – Completed the acquisition of the iconic Deer Hunter® trademark

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Glu Mobile Inc. (Nasdaq: GLUU), a leading global developer and publisher of freemium games for smartphone and tablet devices, today announced it has completed the acquisition of the iconic Deer Hunter® trademark and associated domain names from Atari. Glu has also taken an exclusive, irrevocable worldwide license to the other intellectual property associated with the Deer Hunter brand. Having successfully exploited the Deer Hunter franchise on mobile devices for seven years, Glu now will control the rights to this valuable gaming franchise.

“The Deer Hunter brand has become iconic for hunting gamers since its inception in 1997. It is a strong fit with Glu’s leadership in 3D, high production value, freemium mobile gaming,” said Niccolo de Masi, Glu President and CEO. “Glu has generated more than $21 million in revenue from the Deer Hunter brand over the past seven years, and we are delighted to now add it to our growing IP portfolio. We expect this deal to have a long-term favorable impact on gross margins, and anticipate finishing the year debt-free with double digit millions of cash.”

“In addition to continued growth on smartphones and tablets, we see significant potential to extend Deer Hunter to emerging platforms like the Mac App Store, Google Chrome and Connected TVs to round out full coverage of the future Digital Living Room,” de Masi continued. “The Deer Hunter brand will continue to represent the highest-quality, most realistic hunting experience in gaming. We look forward to expanding on the brand’s success for many years to come, beginning with our launch this month of Deer Hunter: Reloaded.”


Glu Mobile

Glu Mobile (GLUU) is a leading global developer and publisher of freemium games for smartphone and tablet devices. Glu’s unique technology platform enables its titles to be accessible to a broad audience of consumers all over the world – supporting iOS, Android, Windows Phone, Google Chrome and beyond. Glu is focused on bringing the best in freemium, cross-platform mobile gaming experiences to the mass market. Founded in 2001, Glu is headquartered in San Francisco and has major offices in Kirkland, Washington, Brazil, Canada, China, Russia and the UK. Glu is focused on creating compelling original IP and also partners with leading entertainment brands including Activision, Caesars and Fox.

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edliston
Post Written By: Ed Liston

Ed Liston is a senior contributing editor at TheStockMarketWatch.com. An active market watcher and investor, Ed guides an independent team of experienced analysts and writes for multiple stock trader publications. He is widely quoted in various financial publications on the Internet. When Ed is not writing about stocks, investing in stocks, talking about stocks, or otherwise doing something stock related, he likes to go sailing and fishing in his yacht.


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Ed Liston

Ed Liston is a senior contributing editor at TheStockMarketWatch.com. An active market watcher and investor, Ed guides an independent team of experienced analysts and writes for multiple stock trader publications. He is widely quoted in various financial publications on the Internet. When Ed is not writing about stocks, investing in stocks, talking about stocks, or otherwise doing something stock related, he likes to go sailing and fishing.

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