Cricut, Inc.

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Company Profile

Cricut, Inc. distributes scrap book, craft, and home decor items. Its products include Cricut Explore, design space, and cuttlebug. The firm offers Cricut Explore Air, One, and Expression, online digital exclusives, images for weddings, birthdays, baby showers, cartridge bundles, back to school and classic and re-released cartridges. It also supplies printable materials, window cling, craft foam, tools, pens, stamps, vinyl, paper trimmer and supply bundles. The company operates through the following segments: Connected Machines, Subscriptions and Accessories and Materials. The Connected Machines segment sells connected machine hardware and related essential software. The Subscriptions segment provides software and access to the Company's cloud-based services. The Accessories and Materials segment primarily consists of craft, DIY and home décor products. The company was founded by Robert Workman in 1963 and is headquartered in South Jordan, UT.