Google’s Android Gains Smartphone Market Share in Q3 (GOOG)
The figures released by Gartner showed that smartphone operating on Android accounted for 52.5% of sales in the third quarter. Android managed to more than double its market share from the same period in the previous year on the back of rising popularity of phones running on the Android operating system.
Robert Cozza, analyst at Gartner’s European unit, said that Android benefitted from more mass-market offerings, a weaker competitive environment, and the lack of exciting new products on alternative operating systems. During the third quarter of 2011, total smartphone sales by volume jumped 42% and Android was the biggest beneficiary of the rise in smartphone sales.
Google has continued to expand its smartphone market share even as Apple Inc.’s (NASDAQ: AAPL) iPhone remains the most popular smartphone device. Android and iPhone’s gains have largely come at the expense of Research In Motion’s (NASDAQ: RIMM) BlackBerry device. During the third quarter, BlackBerry;s market share fell to 11%.
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