Adobe Acquires Paris Based Digital Marketing Software Company, Neolane for $600 Million (ADBE)
Continuing with its aggressive strategy of acquiring marketing related software companies, Adobe Systems Inc. (NASDAQ: ADBE) announced on Thursday that it has agreed to acquire Paris based Neolane in deal estimated at $600 million. Neolane helps marketers to easily spread their communication through various marketing channels such as mobile, social networking platforms and Web.
Adobe has inked several deals lately in order to gain traction in digital marketing space, which includes acquisition of Day Software, Efficient Frontier and Omniture.
Earlier in June, Salesforce.com Inc. (NYSE: CRM) also announced its decision to acquire, a digital marketing company, ExactTarget in deal estimated at $2.5 billion.
Adobe, which makes popular software such as Acrobat and Photoshop, is trying to cement its position in digital marketing services with tools that would allow to quantify and handle the data from social sites in a more efficient way. The software would allow knowing people tastes, page hits, trends etc.
Headquartered in Paris, France, Neolane integrates both online and offline marketing data. Besides it also performs market (audience) segmentation and delivers marketing communication via number of channels.
Adobe said that Neolane’s CEO Stephane Dehoche will continue to lead the team of Neolane.
The deal is expected to close in July. Adobe said that the acquisition will not have any material impact on fiscal 2013 results.
Earlier this month, Adobe reported that fiscal second quarter net income fell 66% as company’s strategic shift towards adopting subscription based revenue model increased its marketing costs while revenue also fell as customers no more pay onetime upfront fees for buying licensing or packaged software.
More Posts by this author
- Stocks Finish Higher
- Gold Prices Rally More Than 2%; Silver Prices Also Gain
- Stocks Rally Across-the-Board
- Forex Market Update: U.S. Dollar Index Edges Lower, Non-Farm Payrolls Eyed
- Gold Prices Gain, Silver Prices Up as Well
- Stocks Sharply Higher in Early Trading
- Stock Futures Up
 |
Post Written By: Ed Liston
Ed Liston is a senior contributing editor at TheStockMarketWatch.com. An active market watcher and investor, Ed guides an independent team of experienced analysts and writes for multiple stock trader publications. He is widely quoted in various financial publications on the Internet. When Ed is not writing about stocks, investing in stocks, talking about stocks, or otherwise doing something stock related, he likes to go sailing and fishing in his yacht.
|
