WMS Industries – WMS – Acquisition of Phantom EFX

WMS Industries Inc. (NYSE:WMS), a global leader in the design, manufacture and distribution of games, gaming content and gaming machines, announced today that it has acquired Genesis Communications Inc., d/b/a Phantom EFX, a leading publisher and developer of interactive casino and slot-based games for social, casual and mobile gaming entertainment. The tuck-in acquisition of privately held Phantom EFX further expands WMS capabilities in online content development and distribution across the rapidly expanding social, casual and mobile channels. Financial terms of the transaction were not disclosed.

Orrin J. Edidin, President of WMS, commented, “For more than a year, WMS has collaborated with Phantom EFX to successfully create, develop and launch entertainment slot games for digital, mobile and retail platforms. Over this time we have established a close relationship with the entire Phantom EFX team and recognize the value of their entrepreneurial passion, unique culture and creative abilities that have positioned WMS as a leading publisher of casino games for the retail channel and broadened our capabilities to offer an impressive range of social and mobile executions. The experience and talent of the Phantom EFX team enables them to quickly and efficiently design and develop high-quality slot games for online and casual applications. We are excited to welcome the Phantom EFX team members to the WMS family as together we will focus on creating the industry’s most creative and comprehensive suite of interactive products and capabilities.”

About Phantom EFX

Founded in 1998, and headquartered in Cedar Falls, IA, Phantom EFX is a leading multi-platform developer and publisher of interactive entertainment software that delivers engaging, ultra-realistic experiences to consumers. With a talented and experienced team focused on producing titles that are fresh and innovative, entertaining and graphically superior, Phantom EFX has an extensive array of products released on a broad range of platforms, including PC and tablet, social gaming (Facebook), iOS and Android mobile, web-based and console platforms and sold through an expanding distribution system that includes retail stores, online e-commerce and in-game digital delivery (both downloadable and instant play).

About WMS

WMS serves the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which places leased participation gaming machines in legal gaming venues. The Company’s online iGaming business develops and markets products, services and end-to-end solutions that address global online wagering and casual gaming opportunities. WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET® networked gaming solution, a suite of systems technologies and applications designed to increase customers’ revenue generating capabilities and operational efficiency.

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Post Written By: Ed Liston Ed Liston is a senior contributing editor at TheStockMarketWatch.com. An active market watcher and investor, Ed guides an independent team of experienced analysts and writes for multiple stock trader publications. He is widely quoted in various financial publications on the Internet. When Ed is not writing about stocks, investing in stocks, talking about stocks, or otherwise doing something stock related, he likes to go sailing and fishing in his yacht.