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Salesforce.com – CRM – and Twitter Global Strategic Alliance

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Salesforce.com (NYSE: CRM), the enterprise cloud computing, and Twitter announced a strategic global alliance to provide Twitter’s Firehose of public Tweets to Salesforce Radian6 customers. This powerful combination allows businesses to analyze the more than 400 million Tweets generated daily to listen, fuel engagement and gain customer insight. This latest effort builds on an existing three-year relationship between the two social pioneers.

  • With more than 400 million Tweets per day, Salesforce Radian6 and Twitter provide companies with new opportunities to listen, engage and gain customer insight in real time
  • Alliance connects social enterprises to the voice of the customer

“Twitter has changed the way people around the world communicate and interact with brands,” said Marcel LeBrun, SVP and GM for Salesforce Radian6. “The alliance between Twitter and salesforce.com enables companies to apply the power of social listening and engagement to over 400 million Tweets daily, providing opportunities for social enterprises to engage, solve problems, gain followers and build brand identity.”

“Companies look to Twitter to connect with their customers in real time about the things that matter to them. Salesforce.com understands how to facilitate these interactions,” said Jana Messerschmidt, vice president of Business Development at Twitter. “Combining the power of Salesforce Radian6 with Twitter helps companies understand and respond to their customers as these conversations are happening.”


Salesforce.com (CRM) and Twitter have announced a global strategic alliance that provides full access to the Twitter Firehose of public Tweets to Salesforce Radian6 customers. This alliance allows social enterprises to turn the massive volume of social conversations about their products, brand and industry into dynamic engagements that strengthen customer relationships. As companies continue to transform their business for today’s social world, this alliance empowers them to engage with customers in entirely new ways.

About Salesforce.com – CRM

With more than 100,000 customers, salesforce.com (CRM) is the enterprise cloud computing company that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at the heart of their business. Based on salesforce.com’s real-time, multitenant architecture, the company’s platform and application services allow customers to:

  • Create employee social networks with Salesforce Chatter, Salesforce Ryppleand Salesforce Force.com.
  • Develop customer social networks with the Salesforce Sales Cloud, SalesforceService Cloud and Salesforce Data.com.
  • Connect with customers on public social networks with Salesforce Heroku, Salesforce Radian6 and Salesforce Site.com.
  • Empower small businesses to become social enterprises with SalesforceDesk.com and Salesforce Do.com.
  • Extend a company’s social enterprise with apps from the leading enterprise app marketplace, AppExchange.
  • Run apps on Database.com, the first social enterprise database.

With more than 400 million Tweets per day, Salesforce Radian6 and Twitter provide companies with new opportunities to listen, engage and gain customer insight in real time

Alliance connects social enterprises to the voice of the customer

 

 

Salesforce.com (NYSE: CRM), the enterprise cloud computing, and Twitter announced a strategic global alliance to provide Twitter’s Firehose of public Tweets to Salesforce Radian6 customers. This powerful combination allows businesses to analyze the more than 400 million Tweets generated daily to listen, fuel engagement and gain customer insight. This latest effort builds on an existing three-year relationship between the two social pioneers.  

Comments:

  • “Twitter has changed the way people around the world communicate and interact with brands,” said Marcel LeBrun, SVP and GM for Salesforce Radian6. “The alliance between Twitter and salesforce.com enables companies to apply the power of social listening and engagement to over 400 million Tweets daily, providing opportunities for social enterprises to engage, solve problems, gain followers and build brand identity.”
  • “Companies look to Twitter to connect with their customers in real time about the things that matter to them. Salesforce.com understands how to facilitate these interactions,” said Jana Messerschmidt, vice president of Business Development at Twitter. “Combining the power of Salesforce Radian6 with Twitter helps companies understand and respond to their customers as these conversations are happening.”

Salesforce.com and Twitter Global Strategic Alliance

Salesforce.com and Twitter have announced a global strategic alliance that provides full access to the Twitter Firehose of public Tweets to Salesforce Radian6 customers. This alliance allows social enterprises to turn the massive volume of social conversations about their products, brand and industry into dynamic engagements that strengthen customer relationships. As companies continue to transform their business for today’s social world, this alliance empowers them to engage with customers in entirely new ways.

About Salesforce.com

With more than 100,000 customers, salesforce.com is the enterprise cloud computingcompany that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at the heart of their business. Based on salesforce.com’s real-time, multitenant architecture, the company’s platform and application services allow customers to:

  • Create employee social networks with Salesforce Chatter, Salesforce Ryppleand Salesforce Force.com.
  • Develop customer social networks with the Salesforce Sales Cloud, SalesforceService Cloud and Salesforce Data.com.
  • Connect with customers on public social networks with Salesforce Heroku, Salesforce Radian6 and Salesforce Site.com.
  • Empower small businesses to become social enterprises with SalesforceDesk.com and Salesforce Do.com.
  • Extend a company’s social enterprise with apps from the leading enterprise app marketplace, AppExchange.
  • Run apps on Database.com, the first social enterprise database.

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edliston
Post Written By: Ed Liston
Ed Liston is a senior contributing editor at TheStockMarketWatch.com. An active market watcher and investor, Ed guides an independent team of experienced analysts and writes for multiple stock trader publications. He is widely quoted in various financial publications on the Internet. When Ed is not writing about stocks, investing in stocks, talking about stocks, or otherwise doing something stock related, he likes to go sailing and fishing in his yacht.

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Ed Liston

Ed Liston is a senior contributing editor at TheStockMarketWatch.com. An active market watcher and investor, Ed guides an independent team of experienced analysts and writes for multiple stock trader publications. He is widely quoted in various financial publications on the Internet. When Ed is not writing about stocks, investing in stocks, talking about stocks, or otherwise doing something stock related, he likes to go sailing and fishing.

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