Long

In financial terms a long position on a security, such as a bond or stock share, means that the investor will earn profit if the price of the stock goes up in the future.This is in contrast to the short position, in which investors would earn money if the stock loses price in the future.

Going long is what investors who are fundamental investors and are there in for the long run strategize on. An stockholder goes long on the underlying instrument by purchasing call options or writing put options on it.