Medifast, Inc.

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MEDMedifast, Inc.

Company Profile

Medifast, Inc. engages in the production, distribution, and sale of healthy living products and programs. It manufactures weight loss, weight management, and other consumable health and nutritional products. It operates through the following business units: OPTAVIA, Medifast Direct, Medifast Weight Control Centers (MWCC), and Medifast Wholesale. The OPTAVIA business unit operates through word-of-mouth communication and personal one-on-one coaching. The Medifast Direct business unit pertains to direct communication through website and in-house call centers. The MWCC operates as a bricks and mortar-based customer support centers offering a fee-based consultation service. The Medifast Wholesale segment comprises of national network of physicians. The company was founded by William Vitale in 1980 and is headquartered in Baltimore, MD.